Niantic has announce their upcoming Niantic Local Business Recovery Initiative (NLBRI). This will try to help the Local Business which are dealing with hardship over the last few months. Pokemon Go Players are invited to nominate their favorite small, local businesses through Niantic Local Business Recovery Initiative.
By doing so, 1,000 nominated businesses will get complimentary promotion in Pokémon GO for one year. The physical locations of these local storefronts will appear as Sponsored PokéStops or Gyms on the Pokémon GO in-game map, and these businesses will have access to additional in-game marketing tools, such as promotional campaigns. Usually niantic charge sponsors up to $0.50 per visitor when certain locations are turned into PokeStops and Gyms.
This initiative is completely based on nominations, with each player being able to nominate one business. Nominations will be open until Friday, July 31, 2020, at 11:59 p.m. PDT (GMT −7). No purchase necessary. Initially, this initiative will be available in Canada, Great Britain, Japan, Mexico, and the US (subject to the terms available here).